Marketing Mix: Planning for Your Organization – 2021 Governor’s Conference on Volunteerism

Presented by Joanne Randall, Founder & CEO, Leap Year Marketing Strategies

Session Description:

This session will cover the 4 P’s of the Marketing Mix (Product, Price, Place, and Promotion) and how they can be applied to a nonprofit – even one run by volunteers – to grow donations, build projects, and retain volunteers.

Session Goals:

By the end of this session, participants will have learned how to:

  • understand the 4 P’s of marketing
  • see how nonprofits use marketing techniques to grow, function, and communicate
  • apply basics of the 4 P’s to any nonprofit organization



Joanne Randall of Leap Year Marketing Strategies has been helping businesses & nonprofit organizations dream, plan, and grow for many years, teaching them how to market effectively to their audience using social media, email, and blogging. She specializes in messaging and marketing execution. Joanne’s unique style of strategy creation digs deep into the motivation of behavior and how belief systems drive marketing efforts. Joanne volunteers as a Deacon for Epsom Bible Church and is on the board of directors for Step By Step Worldwide Ministries.