Presented by Joanne Randall, Founder & CEO, Leap Year Marketing Strategies
This session will cover the 4 P’s of the Marketing Mix (Product, Price, Place, and Promotion) and how they can be applied to a nonprofit – even one run by volunteers – to grow donations, build projects, and retain volunteers.
By the end of this session, participants will have learned how to:
- understand the 4 P’s of marketing
- see how nonprofits use marketing techniques to grow, function, and communicate
- apply basics of the 4 P’s to any nonprofit organization
Joanne Randall of Leap Year Marketing Strategies has been helping businesses & nonprofit organizations dream, plan, and grow for many years, teaching them how to market effectively to their audience using social media, email, and blogging. She specializes in messaging and marketing execution. Joanne’s unique style of strategy creation digs deep into the motivation of behavior and how belief systems drive marketing efforts. Joanne volunteers as a Deacon for Epsom Bible Church and is on the board of directors for Step By Step Worldwide Ministries.