Becoming A Knowledgeable Ambassador: Getting Up Close & Personal with Your Organization’s Social Responsibility Programs: 2021 Governor’s Conference on Volunteerism

Presented by Jayme Simões, CEO, Louis Karno & Company; Robin Schell, APR, Fellow PRSA, Senior Counsel and Partner, Jackson Jackson & Wagner

Session Description:

Volunteers. Board members.  Employees.  All of you are considered to be credible sources of information for the organizations you’re affiliated with – and you’re likely to get questions about organizational culture, like:

  • Is it a good place to work?  To volunteer?
  • What does the organization do to give back?
  • What other organizations do they partner with and for what social causes?

Many organizations miss the opportunity to become known for their social responsibility work because a) it is unfocused and b) they have neglected to tell their opinion leaders about it.

In this session, we’ll talk about the value of focused philanthropy and communication about current programs (and the impact those programs are making) with ambassadors and other key audiences.  We will leave time for an interactive discussion about your experiences and best practices from NH organizations leading the way.

Session Goals:

By the end of this session, participants will have learned how to:

  • identify what you’re looking for in a program
  • find and reach out to opportunities
  • set, share, and track goals



Jayme Henriques Simões manages client accounts and directs strategy.  Simões received the Public Relations Award from the NH Travel Council twice. He has served on local and statewide nonprofit boards, including the Greater Concord Chamber of Commerce, NH Public Health Association, and ARTS4NH.

Senior Partner Robin Schell, APR, Fellow PRSA has a long background in designing and executing quantitative and qualitative research, strategic planning, internal and external communication campaigns, crisis communication, and branding.   She holds leadership roles in PRSA.